Business situation
Registration and viewing lists are exported separately. Sales cannot explain duplicate contacts or their expressed needs.
The key decision
Agree identity and permitted fields. Separate participation from confirmed intent and review uncertain matches.
How implementation works
Connect registration, entry and CRM sources. Keep authorization scope and require human confirmation before generating qualified follow-up.
Business value and evolution
Marketing can explain origins and sales retains context. Additional event providers reuse the same identity and permission rules.